Oscar de la Renta is one of the world’s leading luxury goods designers. The New York-based company was established in 1965, and encompasses a full line of women’s accessories, bridal, childrenswear, fragrance, beauty and home goods, in addition to its internationally renowned women’s ready-to-wear collection.
-Knowledge of the digital world and first experience in press relations desired.
-Very organized, rigorous, pro-active and able to adapt to situations of change.
-Equipped with good interpersonal skills.
-Identify and monitor communities on the web that can influence the positioning of the brand (bloggers, social media, journalists)
-Attend the preparation of the press events and especially the fashion shows (listings, invitations, follow-ups ready showroom)
-Monitor new techniques (technical, social, marketing) on sites and platforms already used
-Carry out reports of the various communications actions generated