LinkedIn is more than just a social media platform – it’s a mechanism made for catapulting your professional future. Aside from discovering interesting articles and posting bragging rights, LinkedIn, when used correctly, can land you an internship. First things first, check out our blog post on How To Use LinkedIn. Once you understand the basics of using the platform, it’s time to get productive and use LinkedIn to land your dream internship.
Beyond the power of paper
The unique value proposition of LinkedIn is its ability to expand beyond the limitations of paper and offer a dynamic platform to showcase your work. Sure, you can list your job descriptions just like you would on a paper resume, but LinkedIn also allows you to input previous work such as links to articles, presentations, videos, photographs, and more! Showing what you’ve accomplished is much more powerful than saying it.
Search for yourself
When you go to Google, you usually type in a handful of keywords that easily summarize your search in order to receive the results you desire. Recruiters search on LinkedIn the same way. Therefore, straightforward keyword optimization is essential to getting your profile found. This needs to be incorporated in your headline in order to show up in search results. Consider what an employer would type into the search bar and correlate your headline description to what you discover.
From start to finish
A completed profile is a viewed profile. Insert job descriptions, include a professional photo, list skills, and complete as many different fields as you can. Remember, your LinkedIn profile is not restrained to the one-page rule, so make it as thorough and impressive as possible by showcasing everything you have to flaunt.
A common concern for LinkedIn newbies is whom to add on LinkedIn. What’s the adding etiquette? Is it acceptable to connect with complete strangers? The answer is yes. Connect with anyone and everyone. The more connections you have the more LinkedIn will recognize your profile authority and have you show up in sidebars and searches. A rule of thumb is to have a minimum number of 50 connections. If you’re struggling with whom you should connect with on LinkedIn, reach out to family, friends, professors, employees at your favorite companies, and people working in your field of interest.